Raise your hand if you’ve ever rolled your eyes or been annoyed by someone’s “sales” post on social media?
Me, me, me, me!!! <<<insert brunette emoji raising her hand here>>>
I hear ya. Been there. Still go there. Sometimes, but not as much as I used to. Not since I went over to the dark side and started <gasp> selling stuff. And I sell a lot of stuff. I sell baby gear and cars and skin care and iSantaCams and wine…and I am proud to sell every one of them. But that wasn’t always the case. I’m not going to lie, I used to clown those people being all sappy on social media about their latest business venture or multi-level marketing opportunity…and honestly, sometimes I still do…not because those aren’t real and true sappy posts, that just hasn’t been my experience. But you know what? We all come from different experiences. Mine are below, so if you’re not interested, just keep scrolling.
For the better part of two decades, all of my professional energy went into my television career, but as I got older and life circumstances changed, so too, did my perspective. Real talk here–I’m not getting any younger, and the shelf-life of 40-something sports reporters are up there with a gallon of milk. I kid…kind of 😉 So rather than crying in my wine when that phase of my life comes to a close–which will probably happen regardless–I would prefer to have some things in place that will help fill that professional void. And that’s what I’ve done over the last five years.
It started with Posh Play, a company my best friend from high school and I started right after my son, Henry, was born. We had no intention of starting a business, but five years later, Posh Play is still alive and kicking. I remember the first time I took our products out in front of people. I was terrified. What if they didn’t like our play mats? What if they didn’t like the colors of our diaper clutches? And you know what? Some didn’t like them…but some did…kind of like every other damn thing in this world. And you know what else? That feeling I got when someone said something positive about their Posh Play Mat made me forget about that feeling of terror from before…at least for a little while 😉
And from there, I haven’t passed up an opportunity I felt was worth pursuing. From iSantaCam (and with the holidays upon us, you really should check out isantacam.com) to Rodan & Fields to Scout & Cellar, I’m not above a little side hustle.
While we’re on the subject, a quick note to those considering a multi-level marketing business but are apprehensive because you’re afraid your friends are going to make fun of you and people are going to worry that you’re hard-up for money. I get it. I was there. Then I decided to give it a try, in my own way, absent of the #bossbabe hashtags and “life-changing results.” I used Rodan & Fields for two years before I started selling it…huge mistake. My paychecks are nice now, but they would’ve been REALLY nice if I wouldn’t have been so worried about what people were going to think about a few skin care posts on Facebook. Lesson learned.
So now I’m schlepping wine. I had the opportunity to get in on the ground floor of a brand new company called Scout and Cellar, started by a Dallas attorney-turned-sommelier Sarah Shadonix. Basically she was tired of wine headaches and went in search of clean-crafted wines, absent of the chemical additives that are the main culprit of those next-day head pains. And thus, Scout and Cellar was born. Now you know I love me some wine, but I was a bit skeptical of how “clean-crafted” wine would taste, but after a healthy sampling, I was on board. Who knows what will come of it, but I’m going to have a front row seat to see what happens with a glass of wine in hand.
So whether it’s your own start up or an MLM, you do you, and screw everybody else. If it’s not your thing, kick ass. If it is, go for it.
And if you’re super annoyed by someone’s social media post promoting their business (or five, in my case ;), keep in mind everyone who follows you isn’t exactly all in on what you ate for breakfast, lunch and dinner, or what workout you did that day, or what designer you’re wearing, but if they follow you, it’s because they’re interested in you—not everything you’re interested in–but you. If you’re not into it, all you have to do is scroll on by. It’s that simple.
But remember this–we’re all selling something. If it’s not a product or a service, you’re selling yourself and how you want people to perceive you, by the links you share, the pictures you post, or the comments you “like”. All of those things are your sales pitch to the people who “follow” you.
So if you’re not interested, just keep scrolling 🙂
Random Observation: Hattie (my 4-year-old) told me today her skin was growing hair. I laughed. But it’s an accurate statement.
Recipe: I was going to give you something that involved shredded chicken, because I boiled two whole chickens Sunday night and shredded the meat so I could make some kickass casseroles, but I left said shredded chicken out overnight and had to throw it out. Seriously. So go have dinner at your favorite restaurant!!!